Hong Kong Fur Trade Association — Chinese Mainland Media Matrix

Project Background

We provide brand communication and full-service new-media operations for the Hong Kong Fur Trade Association in the Chinese mainland market, managing content planning, daily operations and industry resource matching across Xiaohongshu, WeChat Official Account and WeChat Channels. By uncovering the value of the fur industry we built a professional content matrix — industry leader interviews, trend analysis and exhibition coverage — helping the association bridge information across the mainland industry and precisely reach upstream, downstream and consumer audiences. The work has raised the association's brand voice in the mainland market and improved the matching of industry resources.