Case Studies
Brand Identity & Website Upgrade for Traditional Enterprises
We help traditional manufacturing and trading companies upgrade their brand identity systems and build customised official websites, covering brand positioning, detail-page design, main-image video production, website UI design and front-end development. Aligning each client's business characteristics with their target audience's aesthetics, we create online brand portals that combine brand quality with conversion power. The result is a standardised online brand image, higher customer trust and more efficient enquiry conversion — completing the digital upgrade of the client's brand.
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International Fur Industry Exhibition — Full-Cycle Communications
We delivered full-cycle communications for an international fur industry exhibition, covering pre-show build-up, live on-site reporting and post-show content consolidation. Our one-stop service included exhibitor interviews, on-site highlight filming, multi-platform short-video distribution and industry article placement. Precise industry content planning and channel placement significantly raised the exhibition's exposure and influence among domestic industry players, enabled accurate buyer-seller matching and amplified industry voice, earning consistent recognition from both the organiser and exhibiting companies.
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School-Enterprise Programme for E-commerce Talent
In deep partnership with Yuyao No.4 Talent School and Langxia Adult School, we co-built a hands-on e-commerce talent development system. We introduced an innovative 'simulated salary' teaching model, co-authored the Practical E-commerce Teaching Handbook and established a school-enterprise talent database. Our studios and live operations projects serve as practical training bases offering real-project internships in hosting, operations and design. The programme supplies over 40 qualified e-commerce design and operations talents each year, was selected as a Zhejiang 'Lifelong Learning Brand Project', and delivers a three-way win for talent development, enterprise hiring and industry growth.
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Hong Kong Fur Trade Association — Chinese Mainland Media Matrix
We provide brand communication and full-service new-media operations for the Hong Kong Fur Trade Association in the Chinese mainland market, managing content planning, daily operations and industry resource matching across Xiaohongshu, WeChat Official Account and WeChat Channels. By uncovering the value of the fur industry we built a professional content matrix — industry leader interviews, trend analysis and exhibition coverage — helping the association bridge information across the mainland industry and precisely reach upstream, downstream and consumer audiences. The work has raised the association's brand voice in the mainland market and improved the matching of industry resources.
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Yuyao Agricultural Products — Livestream Programme for Rural Revitalisation
An omni-channel live-commerce programme for Yuyao's local agricultural and sideline products, covering bayberry, water bamboo, grapes, tea, preserved mustard tuber and more than ten other regional specialities. We built standardised "green studios" and pioneered a "field-traceability live stream + direct-from-origin shipping" model, distributing across Douyin, Taobao and Kuaishou to open up online sales channels for farmers. Within six months the project drove RMB 160 million in online sales of Yuyao speciality produce; one of its Taobao studios was named a Ningbo "green studio", and the company was recognised by Langxia Subdistrict as a "shared-prosperity workshop incubation site" — using e-commerce capability to deliver tangible support for rural revitalisation.
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Blackwing Apparel — Full-Funnel Live Commerce for Fur Apparel
We delivered an end-to-end e-commerce service for Blackwing Apparel, covering brand visual upgrades, short-video content planning and multi-platform live operations. With three dedicated design teams and a 50-person operations team, we built eight studios across Taobao and Douyin and accumulated over 200,000 followers. Our combined playbook — factory-floor traceability livestreams, hero-SKU building and peak-festival bursts — sustained annual sales growth above 20%. During the Double 12 campaign a single six-hour session exceeded RMB 25 million, ranking top three among Yuyao live-commerce sellers and completing the client's shift from traditional fur manufacturing to digital retail.
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