Single Livestream Session Tops RMB 55 Million for Blackwing Apparel

Leveraging the group's industrial strengths, Zhejiang Blackwing Culture Media provides full-funnel e-commerce media services for its apparel brand Blackwing Apparel — from short-video content matrices and live operations planning to influencer partnerships and full-territory traffic operations — creating a benchmark live-commerce case.

Under Blackwing Media's operations, Blackwing Apparel built six professional studios, assembled a hosting team of over ten people and grew explosively on Douyin. On 9 October 2024, a single livestream session exceeded RMB 55 million in sales, setting a new record for fur apparel live selling and raising national awareness of Yuyao's fur industry.

Through content innovation, precise traffic placement and refined operations, Blackwing Media helped Blackwing Apparel shift from traditional wholesale to live retail, offering a replicable model for the digital upgrade of traditional industries. The company will extend this proven experience to more enterprises and help the real economy embrace the digital economy.